Collection: Choya

Choya has received numerous national and international awards for its high-quality umeshu products. These accolades underscore the brand’s commitment to excellence and the high quality of its products, which are appreciated worldwide.

Choya’s history began in 1914 with the production of wines and spirits. However, the company’s major breakthrough came with the launch of Umeshu, a liqueur made from the Japanese ume fruit, which gained worldwide recognition. Choya’s philosophy is based on respect for nature, attention to detail and the pursuit of the highest quality. Choya uses only the finest Ume fruit and ensures that every step in the production process is carefully monitored to create a product that captures the essence of Japan in every drop.

Choya sources its ume plums from the Wakayama region in Japan, which is renowned for its ideal growing conditions for this special fruit. The mild climate and fertile soil in Wakayama ensure that the ume plums thrive in perfect conditions and can develop their full flavour. These high-quality fruits are at the heart of every Choya Umeshu.

The ume fruit has been prized in Japan for centuries, not only for its flavour but also for its health benefits. Ume contains high concentrations of organic acids and antioxidants, which boost the immune system and aid digestion. Choya Umeshu is therefore not only a treat for the palate but can also contribute to a healthy lifestyle.

Choya Umeshu is produced using traditional methods that have been passed down through the generations. The ume fruits are carefully selected and steeped in alcohol, releasing the fruit’s natural sugars and giving the umeshu its characteristic sweetness and acidity. The quality of the ingredients and the precision of the production process are crucial to ensuring the authentic flavour and high quality for which Choya is renowned.

Choya offers a wide range of umeshu products, distinguished by their high quality and unique flavour. Highlights include:

• Choya Original: The classic umeshu, which captivates with its harmonious balance of sweetness and acidity and impresses with an intense aroma of the ume fruit.

• Choya Extra Years: A matured umeshu that impresses with its depth and complexity. The extended maturation gives this umeshu a velvety texture and a rich flavour.

• Choya Royal Honey: A luxurious Umeshu, refined with the finest honey. This combination of Ume and honey results in a particularly smooth and sweet liqueur, which is perfect as a dessert wine or aperitif.